What if we’ve got writing all wrong? Alison Jones stumbled by accident upon the power of exploratory writing as a tool for thinking, not just communicating – and now she wants to help others discover this everyday magic too. Alison Jones is the founder of Practical Inspiration Publishing and host of The Extraordinary Business Book Club podcast and community. Formerly Director of Innovation Strategy with Macmillan, she regularly speaks and writes on publishing, business and writing, and is the author of This Book Means Business (2018) and Exploratory Writing (2022) This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx
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