How nine little words could save the world

What we do is important, but what we say matters just as much, especially as small business owners. This is a story about 9 little words. Lisa Barry is a content marketing coach, she runs the Mission Led Content Academy, an online course that teaches small ethical business owners to write better content without being a manipulative a*se. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx