Remember that lightbulb moment in the Hollywood movies, well it didn’t happen! They’d been planning it for ages, they just didn’t know it. Here’s how ideas brew annd grow, how using the insight around you gives you passion and can help you find your purpose. Kate is an award winning marketing consultant, the founder of YouinMind.org and sipandshare.co.uk. As an entrepreneur Kate helps new business owners start and strengthen their business. In 2016 Kate launched YouinMind.org a mental health platform in cheshire and in 2020 created what is now the UK’s #1 craft gin and spirits discount club. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx